What if your PURL could talk?

The new ACA & Medicare rules are complex.

PURLPal's conversational AI guide transforms and elevates your HealthSherpa or Sunfire PURL (aka Personal URL or Marketing URL), walking clients through everything from beginning interest to final enrollment. You get sales that close automatically, and your clients get the clear, stress-free experience they need to enroll with confidence.

Pal Makes Enrollment Radically Simple:

Pal Listens & Answers

Pal uses conversational AI to listen to your clients' questions and speak back with clear, easy-to-understand answers, making the process accessible and reassuring.

Pal Reads Pill Bottles & Insurance Cards

Clients can hold up their Medicare card or pill bottle. Pal reads it, instantly capturing necessary information to streamline the application and ensure accuracy.

Pal Enters Information for the Client

Pal takes the information from cards and pill bottles directly to the online enrollment form, easing the process substantially and reducing errors.

Is This Your Enrollment Season?

Endless Repetition

Wasting hours explaining deductibles, co-pays, and plan basics when you should be selling.

"Too much time on the easy ones?

Let AI handle basic enrollments, you'll be contacted if it gets tricky"

Agent Burnout

The stress of working 12-hour days just to keep up, sacrificing your time and energy.

The Purl Pal

AI Advantage

Purl Pal AI isn't just about filling forms. It's trained on Medicare enrollment nuances to intelligently prompt for information, provide context-aware help, and flag potential issues for you.

Meet Pal:

Your PURL's Friendly AI Guide

In a market this confusing, your clients need more than just a search bar—they need a true guide. Meet Pal, the friendly, intelligent AI at the heart of

the PURLPal experience. Pal transforms a static PURL into an interactive, supportive enrollment partner that can listen, speak, and even see.

Client
Client
Client
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Pal the Robot

The Right Plan for Your Agency

Simple, transparent pricing to help you end the repetition and focus on what you do best: closing.

Monthly Yearly Save 20%

Purlpal Prime

$49 /month

The perfect solution for agents who already have a CRM and want to add our powerful AI guide.

  • Friendly AI Guide for Consumers
  • Interactive PURL Guidance
  • Automated Basics Explainer
  • 24/7 Lead Engagement
Get Started with Prime
Best Value

Purlpal Pro

$149 /month

The all-in-one solution to guide your clients and manage your entire agency with a full-service CRM.

  • Everything in Prime, plus:
  • Full-Service CRM (Webster)
  • Contact & Lead Management
  • Sales Pipeline & Reporting
  • Priority Support
Get Started with Pro

All plans come with a 30-day money-back guarantee.

The Unfair Advantage for Top Producers.

Impress Every Client

Your PURL becomes a branded, white-glove experience tailored to each client. From their first click, they feel valued and confident, building the trust needed for a smooth enrollment.

Get Perfect Info, The First Time

Our voice-guided AI acts as a co-pilot for your clients, ensuring forms are filled out correctly. No more chasing down missing information or correcting costly application errors.

Enroll with Confidence

Protect your business and clients with PURL PAL, a fully HIPAA-compliant platform built on enterprise-grade security. We handle the complex compliance details so you can operate with absolute certainty.

Reach Every Client

Never let a browser issue kill a sale again. PURL PAL delivers a flawless experience on Chrome, Edge, and Safari, ensuring your link works perfectly for every client, on any device, every single time.

The PURLPal Advantage:

By giving your clients an AI guide that can interact so naturally, you are providing the most accessible and effective enrollment experience on the market, designed to handle the complexities of the new 2026 rules.

Pal is more than a feature; it's the friendly, expert assistant that turns a confusing process into a confident self-enrollment decision; your PURL finally works.

Client connection graphic Pal the Robot
Instant Clarity

"Just tell me who has the best dental."

It’s the simple question every client asks. While a standard PURL returns a confusing, jumbled list, PURLPal provides an instant, clear answer.

When your client asks about a specific benefit, our AI Guide doesn't just search—it analyzes, ranks, and displays the results in a simple, easy-to-understand grid, showing them exactly which plans in their area offer the best dental benefits.

This is more critical now than ever. With the elimination of the monthly SEP for many clients, their first choice needs to be the right one. PURLPal empowers them to compare intelligently and choose with confidence.

AI Analysis: Showing top 3 plans for "Dental"

Humana Dental Choice

Best Overall
4.9 $0 Premium $1500 Max

Aetna Dental Plus

4.7 $15 Premium $1200 Max

Cigna Dental Basic

4.5 $5 Premium $1000 Max

Ready for Your Best Enrollment Season Ever?

Stop the chaos. Eliminate the busywork. Start closing more deals with less stress.

Purl Pal Logo

Purl Pal's Friendly AI Guide gives your clients a simple, voice-guided enrollment process. Our conversational AI answers their questions in real-time, so they enroll with confidence and you get your time back.

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